Message

Description

First Brand Inc. are primarily engaged in the Internet advertising and digital marketing sector with the focus being on company branding and personal branding. We work with established major corporations as well as building brands and market presence for individual business owners and SME's in partnership with local print and broadcast media outlets. We currently have a presence in all 47 prefectures of Japan.

Activities

First Brand Inc. is an Internet service company that is engaged in web production and in Internet advertising with the main focus on brand marketing and brand building via the Internet. In the Internet advertising business, we collaborate with media nationwide and we have built our own advertisement portal service called "My Best Professional" and a recruiting site "My Best Job." Through these portals we offer nationwide access and exposure to individual business owners and SMEs at a reasonable price.

My Best Professional

My Best Professional is an Internet portal site which provides local businesses the opportunity to advertize and promote their businesses, as well providing a communication channel linking to clients and potential customers. Most importantly the clients which appear on these local portal sites are carefully vetted by local print media outlets as well as regional broadcast media before being accepted as “First Brand Inc.” clients. As a result of passing this vetting process the level of trust in these businesses is greatly enhanced among the regional populations. This how we are trying to revitalize the community, the local regions, and ultimately revitalize Japan.

First Brand Inc. started the first My Best Professional site in one city, Kobe, in one prefecture, Hyogo, in 2009.

Six years later, in 2015 we now have 47 portal sites in each of the 47 prefectures. The number of affiliated print and broadcast media endorsing our portal sites and professionals is 34. The registered number of professionals on our sites currently exceeds 2,600.

My Best Job

“My Best Job” is an internet based recruiting site which tries to match employers and job seekers. “My Best Job” has two main advantages over traditional recruiting sites. First, the employer listing a position doesn't have to pay any fees when they do so. The fee is only paid if they secure a recruit. Secondly if the job seeker is successfully recruited by one of the companies, they receive a congratulatory payment from the “My Best Job” site.

“My Best Job” transforms the “high cost” and “high risk” disadvantages associated with the majority of recruitment advertisement sites, thus reducing recruitment costs and reducing the risk of recruiting the wrong person. In addition by partnering with print and broadcast media, and utilizing the Internet, a wider range of announcements can be made. Finally by collaborating with the “My Best Professional” site, it becomes possible to find more suitable candidates for those who are recruiting on a small scale, which they may not have been able to do in local and regional areas.

“My Best Job” transforms the “high cost” and “high risk” disadvantages associated with the majority of recruitment advertisement sites, thus reducing recruitment costs. In addition by partnering with print and broadcast media, as well as the Internet, a wider range of announcements can be made. Finally by collaborating with the My Best Professional site, it becomes possible to find more suitable candidates for those who are recruiting on a small scale, which they may not have been able to do in local and regional areas.

Web integration / Communication & Design

This business deals with the creation and development of internet sales and promotion campaigns.

Corporate Philosophy

First Brand Inc.'s corporate philosophy is simple - “Create happiness for both ‘First Brand Inc.’ Employees and Internet Users"

We are doing this by pursuing the goal of an emotion that exceeds satisfaction. We will do our utmost to make customers and people happy. We will not compromise. I believe that the company that provides such services and achieves such a goal will become the first amongst all brands- as such I chose the name “First Brand Inc.” for my company.

By creating “best brands” with clients who have excellent products and services, and helping them fulfill their desire to create a strong company, we can revitalize the regions, and in turn the national economy.

Fimiko Kawamoto, Chief Executive Officer

Message from CEO

First Brand Inc.'s aim is to provide services that bring enjoyment, surprise and convenience through the Internet. We will do our utmost to make customers and users happy. We do not seek to keep them merely satisfied, but we want to create in them the emotion which exceeds satisfaction. This, I believe, is the essence of service and is the driving motivation behind all that we do at First Brand Inc.. There can be no compromises as we endeavor to achieve this.

In the traditional marketplace there are physical limits to the number of people that we can offer highly impressionable levels of service to. However, when we are offering services via the Internet's infrastructure, it suddenly becomes possible to provide happiness, along with convenience, not only to the Japanese market, but also to the global market, hundreds if not thousands of times over. This is the brilliance of the Internet.

Our lifestyles have changed drastically, and continue to be changed due to the evolution of information technology. Communication, contact with the media, consumer behavior, formation of public opinion have all been impacted by the Internet, so much so that in our modern connected lives, it is impossible for people to think of life without the Internet.

With this Internet growth there has been a corresponding drop in the costs of the services offered on the Internet. However in this pursuance of convenience and lowering of costs, one cannot help but think that personal service has been reduced or neglected. Are Internet services inadvertently becoming more faceless and impersonal?

We need to look back to the beginnings of the Internet, when one of the original lines of thought was that since the Internet will greatly reduce all costs, we should therefore be able to put more time and effort into providing customers with more satisfying, more personal, more surprising and more impressive services than before. Because it is the Internet, anyone should be able to “provide the best service beyond the satisfaction that we usually feel." Is this happening though? - Perhaps but probably not enough. We should never forget that the Internet was made for people, so that they could communicate and share.

We need to continue to pursue the wonder that the Internet brings to our lives. At First Brand Inc. this cannot be done by us alone. We should always be aware of the voices of all who are viewing this site and the voices of the clients. We will always strive to become a company that listens to and answers all these voices. So we will always appreciate your opinions and continued support.

Ultimately First Brand Inc. aims to become “Japan's leading Internet service company". First Brand Inc. will be the company that provides services that make all feel valued and respected.

I will not give up on this goal.

Fumiko Kawamoto
CEO of First Brand Inc.

株式会社ファーストブランド First Brand Inc. 大阪本社 Osaka Headquarter 〒530-0004
大阪市北区堂島浜2-2-28
堂島アクシスビル9F
Dojima Axis Building 9F, 2-2-28 Dojima-hama, Kita ward, Osaka city, Osaka, JAPAN 530-0004 TEL: 06-4795-3788(代表) FAX: 06-4795-1334 東京営業所 Tokyo Office 〒151-0053
東京都渋谷区代々木1-30-6
代々木ユーアイビル3F
Yoyogi Yu-ai Building 3F, 30-6, Yoyogi 1 chome, Chiyoda-ku, Tokyo, JAPAN 151-0053 TEL: 03-3370-7800 FAX: 03-3370-7810 河本扶美子 Fumiko Kawamoto 2002-06-03

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